About Us
Our Story
Every great brand starts with passion, setbacks, and unyielding determination.
Our founder Zhang Ke ( Santi ) is a mechanical engineer and part-time freestyle footballer, named 2010 National Best Freestyle Football Player of China. He was honored to present the Man of the Match award to Cristiano Ronaldo at the 2010 FIFA World Cup in South Africa ( Portugal vs North Korea) —the first time in World Cup history that a civilian fan presented this iconic trophy. This moment shaped our brand spirit: pursue excellence, challenge the mainstream, and we firmly believe that even ordinary people can stand atop the world.
Life took a turn when his car detailing & modification shop closed during the pandemic. But from hardship came a new beginning. Starting in 2022 in a tiny 15-square-meter rental apartment in Shenzhen with his wife, they launched their cross-border auto care business. After a major wax factory broke its promise, the founder refused to compromise. He and wife running AE stores while independently developing and manufacturing products.
Our Promise
We focus on what matters:
■ Real, tested performance
■ Honest pricing
■ Consistent quality
■ Global service you can trust
From a tiny rental room to a professional lab, from platform seller to independent global brand—Detailing King ® we stay true to our roots: making unique and premium auto care accessible to enthusiasts worldwide.
Thank you for supporting a brand – Detailing King ® built on passion, persistence, and real results.
Our brand — Detailing King ® is still extraordinarily young in the long history of global car detailing. Moving forward, we will write the next chapter of our story together with car owners across the world.
